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Our Story

Àse BodyCare (ah-shay) was founded in 2017 in Queens, New York.  Ase Bodycare was founded in order to create natural hair and body products without any harmful chemicals/ingredients. Our mission is to provide all-natural hair and body care products that will improve your overall well-being.  All of our products are pure, handcrafted and inclusive. 

ÀSE (ah-shay) is a Yoruba word meaning power, command, and authority.  The ability to make what one says manifest.  There is a spiritual aspect behind the word Àse (ah-shay).