Àse BodyCare (ah-shay) was founded in 2017 in Queens, New York. Ase Bodycare was founded in order to create natural hair and body products without any harmful chemicals/ingredients. Our mission is to provide all-natural hair and body care products that will improve your overall well-being. All of our products are pure, handcrafted and inclusive.
ÀSE (ah-shay) is a Yoruba word meaning power, command, and authority. The ability to make what one says manifest. There is a spiritual aspect behind the word Àse (ah-shay).